As you may have seen, the big news on the social media front today is that Twitter have increased the number of characters able to be used in tweets from 140 to 280.
Several football clubs have already made full use of the extended limit, with Celtic among the first.
Indeed, the Scottish club used all 280 characters to mark the breaking of their own British domestic record, having recently taken their unbeaten streak to 63 games.
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Win#280characters ? pic.twitter.com/qxLTcbEZ02— Celtic Football Club (@celticfc) November 8, 2017
Reading made full use of the extension to pay homage to a record-breaking team, specifically the Royals’ vaunted 2005-06 squad, who won the Championship title with a record 106 points.
We’ve never been able to do this on Twitter before… ?⚪
Hahnemann
Murty
Shorey
Ingimarsson
Sonko
Harper
Sidwell
Little
Convey
Lita
Kitson
Doyle
Hunt
Oster
Long
Stack
Golbourne
Halls
Baradji
Obinna
Makin
Gunnarsson
Dobson
Cox
#106 ? #wevegottherecord #280characters ?— Reading FC (@ReadingFC) November 8, 2017
Aston Villa’s offering was a little more sedate, with a humble tribute to their beloved old stadium.
Twitter has introduced #280characters but we only need four to describe this place ?
Home pic.twitter.com/v0keR1uhTF
— Aston Villa FC (@AVFCOfficial) November 8, 2017
Man City went big by harking back to the final seconds of the 2011-12 campaign.
280 characters means we can now go…
AGUEROOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO pic.twitter.com/pEZyuK5tg2
— Manchester City (@ManCity) November 8, 2017
Across town, Manchester United bowed to public pressure.
With the introduction of #280characters, we are delighted to announce #DaveSaves will be extended to #DavidSaves. pic.twitter.com/S7PNq2Ip0S
— Manchester United (@ManUtd) November 8, 2017
Due to popular demand, we’ll keep it as #DaveSaves! #280characters pic.twitter.com/trQis7ncLZ
— Manchester United (@ManUtd) November 8, 2017
Elsewhere in the Premier League, newly-promoted Brighton saluted their lofty position three months into the season.
Who needs #280characters? One does it… 8️⃣. Happy Wednesday folks. #BHAFC pic.twitter.com/EDzfOR1QvP
— BHAFC ⚽️ (@OfficialBHAFC) November 8, 2017
Milan took the time to gloat about their groaning trophy cabinet.
Thank you @Twitter, now we can finally write in one tweet all the trophies we’ve won! ?
7 #UCL ?
5 #UEFASuperCup ?
2 Cup Winners’ Cups ?
3 Intercontinental Cups ?
1 FIFA Club World Cup ?
18 Scudetto titles ??
5 Italian Cups ??
7 Italian Super Cups ??#280characters ? pic.twitter.com/onffmFrbR0— AC Milan (@acmilan) November 8, 2017
However, it was Borussia Monchengladbach that stole the show by seizing the opportunity to finally use their full club name on their social media platform.
Dear @Twitter. Thank you for giving us all #280characters. Our club name can finally be expressed in its full glory.
Yours sincerely,
Borussia Verein für Leibesübungen 1900 Mönchengladbach e.V. pic.twitter.com/FTBBJjPfxT— Gladbach (@borussia_en) November 8, 2017
As if “Borussia Monchengladbach” wasn’t enough of a mouthful already!
Personally, we can’t wait to see how Nooit Opgeven Altijd Doorzetten Aangenaam Door Vermaak En Nuttig Door Ontspanning Combinatie Breda (NAC Breda of the Netherlands) greet the news.
Chris covers the funny side of the game for ESPN FC in the Toe Poke blog.