Hamad International Airport (HIA) in Doha will be Bayern Munich’s new shirtsleeve sponsor for Bundesliga games this season.
Andreas Jung, Bayern’s head of marketing and Akbar al-Baker, HIA’s CEO, announced the partnership in a presentation in Doha on Monday.
The German champions had already signed a long-term sponsorship with the Qatari airport last year, with HIA becoming a platinum club partner — the highest available package after main sponsors and major shareholders Telekom, Adidas, Audi and Allianz.
Bayern have yet to divulge any financial details, nor have they announced the advertising deal on their website either.
However, earlier this year, the club defended their close ties to Qatar, insisting a diplomatic crisis between the 2022 World Cup host nation and its neighbours was a matter for the German government.
Bayern opened another fan shop in Doha on Monday and have begun preparations for the second half of the Bundesliga season with winter training camps in Qatar seven times — including a trip in January this year.
Mark Lovell covers Bayern Munich for ESPN FC. Follow him on Twitter: @LovellLowdown.